Put to the Test

Window graphics help a CBD store pivot to COVID testing.

Big Picture

Minutemen Press in Bath, Somerset, England, completed an important project for its local community. The town’s leading CBD Supplier, Goodbody Wellness, needed graphics to promote the store’s new COVID-19 testing service. Minutemen Press produced the graphics using an HP Latex 360 printer onto Drytac Viziprint Illuminate translucent matte PET film.

The film is reverse printable, allowing window advertisements to be viewed during the day in direct sunlight and at night while the inside of the building is illuminated. “Goodbody Wellness has spotlights positioned behind every window,” says Kiernan Blacknail, Minutemen Press manager. “So, we decided a media with backlit properties would perform best and have the biggest impact, particularly during the winter months.

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