California Dreams

A Rodeo Drive Louis Vuitton pop-up shop is awash in printed color.

Big Picture, in partnership with ISA and sponsored by Fujifilm, HP, and Roland, is excited to announce the 2020 Best of Wide Format Awards. These winning projects are the most creative, innovative, and inspiring in our field and truly showcase how print service providers push the boundaries of wide-format digital print.

Louis Vuitton Pop-Up

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Print Shop: Brixen & Sons

Location: Santa Ana, California

Tools and Supplies: EFI Vutek HS100 Pro printer, EFI GS 3250LX Pro Ultradrop printer, Flexcon Busmark vinyl, 3M-3647 textured sidewalk overlaminate, 3M-3662-10 concrete/asphalt vinyl


Most clients have high standards, but imagine the pressure that comes along with working for one of the world’s most popular luxury brands. Brixen & Sons handled that pressure masterfully when Louis Vuitton needed a 2945-plus square-foot pop-up event on Rodeo Drive in Beverly Hills, California, to be perfectly adorned with blasts of pink and yellow for their LVX brand. The white walls were quickly transformed into a tropical sunrise paradise by the print service provider. The space included a public staircase that had constant foot traffic of more than 4000 people to work around. 

To complete the job, they used two printers: an EFI Vutek HS100 Pro and an EFI GS 3250LX Pro. The shop used General Formulations WallMark Canvas with repositionable adhesive for the installation of the wall and column graphics with no lamination as they were applied directly to fresh drywall. Brixon & Sons left no stone unturned as seemingly every inch of the space was covered in brilliant yellow and pink colors, even underneath the tables. The shop used Flexcon Busmark vinyl with 3M-3647 textured sidewalk overlaminate for the staircase and 3M-3662-10 concrete/asphalt vinyl with 3M-3647 textured sidewalk overlaminate for the terrace floor. When all was said and done, Louis Vuitton was tickled pink with the project, and Brixen & Sons was able to add a luxury feather to their cap.
 

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