Let the Good Times Roll

Alexander’s Print Advantage images Mardi Gras-themed booth graphics.

Big Picture

The Clients 

Real Property Management
Alexander’s Print Advantage

Tools & Supplies

Fujifilm Acuity Advance HS X2, foamcore

The Job

Alexander’s Print Advantage is a full-service print company with more than 100 employees at its 65,000-square-foot production facility in Lindon, Utah. The shop serves myriad industries and clients from around the globe. One customer, Real Property Management, hosts a franchisee conference each year, inviting several of their preferred vendors to create engaging exhibits. For the 2019 show held in Salt Lake City, Real Property Management tasked exhibitors like Alexander’s with constructing “something fun but still relevant to their brand.”

The biggest challenge was figuring out how to get the horse and carriage to stand up while still leaving room for someone to stand behind it for pictures. After a little trial and error, feet were attached to the bottom to make it more stable.

— Ryan Frandsen, marketing director, Alexander’s

Production

Alexander’s used their booth as an opportunity to showcase the shop’s Divvy brand, an online web-to-print storefront platform for multi-unit organizations and franchisees. The PSP crafted a booth with a fun Mardi Gras theme, complete with a horse and carriage for photo ops and a house in the background to tie in the conference’s focus on property management. “The show floor allowed us to use more space than a typical 10 x 10 booth, so we took advantage of the extra space to add tree cutouts to the sides and, of course, the horse and carriage in front of the backdrop,” says Marketing Director Ryan Frandsen.

The booth required seven sheets (224 square feet) of foamcore imaged with the shop’s Fujifilm Acuity Advance HS X2 flatbed. “Installation was simple,” Frandsen says. “Each piece was supported by an easel back and it took our two show exhibitors less than an hour to set it all up.”


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