When Cincinnati amusement park Kings Island created Diamondback, the largest rollercoaster in its history, it wanted a unique way to spread the word. Its marketing team partnered with Cincinnati Metro Bus System and Cincinnati-based print provider Advertising Vehicles to devise a wrap project that echoed not only the Diamondback name when it came to its graphics but also would be reflected in the vehicle itself.
Describing the graphics industry as “challenging” might be considered by many as a bit of an understatement. In my own company, we occasionally find ourselves bemoaning the difficulties of trying to meet our clients’ expectations in an ever-changing environment. Virtually every job that comes into the shop, we often complain, is completely different than the one before; plus, the custom nature of the work poses real challenges and calls for entirely different operating procedures.
Okay, I’ll admit it: I’m a sucker for the next big thing. All you have to do is show me what appears to be the next big thing (or as I’ll refer to it here, “NBT”) and I’m all over it. It really doesn’t matter what it is: a car; a camera; a computer; a TV; a phone. I am a tech wonk and I will want one.
DuPont Tyvek has announced its LifeCycle Based Solutions Authorized Printer Network, composed of 17 national print providers selected based on criteria for quality, testing, training, and sustainability leadership. The network’s team of print providers is available to assist in choosing the best Tyvek solution.
DuPont provides a LifeCycle Based Solution with Tyvek media for wide-format banners, displays, and bags. Tyvek is recyclable and can be repurposed for other applications, such as composite and landscaping materials.
Flint Group has designed a brochure titled “Food Packaging: A Guide to Best Practice for Print,” to promote safe food packaging practices, now available in several languages.
Getty Images, the visual content and other media distributor, has announced its acquisition of PicScout, a provider of image identifying tools and licensing information.
West Virginia-based business consultants Crouser and Associates (crouser.com) has launched “How to Price QR Codes 2011,” a price advisory report on static, trackable, or redirectable QR codes as well as pricing tips regarding monthly monitoring and updating to the redirectable codes.
The report includes an executive summary with survey results from 124 professional print shops as well a basic tutorial, and sections devoted to QR code’s function in marketing, negotiating points, and detailed reasons for specific pricing.
LexJet’s new Sunset Stretcher Kits are designed to simplify canvas gallery wraps, allowing imaging companies to produce high-quality inkjet canvas gallery wraps in-house. The Sunset Pro Stretcher Kit comes with four stretcher bars measuring 1.5-in. deep x 1.25-in. wide, while the Sunset HD Pro Stretcher Kit stretcher bars are 1.75-in. deep x 1.25-in. wide.
MetaCommunications has released Workgroups 2011, the latest edition of its project workflow and productivity management suite. The new software includes includes more than 100 new and enhanced features including major new additions to its project management, production automation and developer capabilities.
Workgroups 2011 comprises four core modules, including:
Fineline Papers has added Photo Chrome Luster paper, a 10.5-ml (270 gsm) luster high-gloss pearlescent photo paper with minimal optical brighteners. Photo Chrome is designed for high-quality fine-art and photographic reproduction print applications with inkjet technology. Rolls in 17-, 24-, and 44-in. widths; cut-sheet sizes include: 8.5 x 11, 11 x 17, 13 x 19, and 17 x 22 in.