In developing a creative advertising campaign to bolster the enrollment for Forsyth Technical Community College in Winston-Salem, North Carolina, The Bloom Agency made sure that a series of engaging floor graphics at nearby Hanes Mall would be part of the mix.
As the largest chocolate manufacturer in North America, the Hershey Company has its operations dispersed among six different buildings throughout Hershey, Pennsylvania. To enable employees to move from facility to facility – and to do so in an environmentally friendly fashion – the company introduced a fleet of six all-electric Nissan Leaf automobiles.
The Gilman Brothers Company has introduced MountCor, a low-temperature, heat-activated adhesive foamboard for sign/display mounting applications as well as picture framing. MountCor features a pH-neutral adhesive that activates at low temperatures (as low as 130˚F) in a short period of time: 30 seconds in a mechanical or vacuum press, and at speeds up to 10 ft/min in a roll laminator, with no adhesive transfer to the heated rollers, reports Gilman Brothers.
Aslan has added to its line of whiteboard films with two new matte versions: Aslan WB 975 and Aslan CB 75. The films are available in white and transparent and are non-reflective. Aslan reports that the films can be applied fast and easily onto smooth surfaces, and writings can be wiped off dry without leaving any ghosting. The new films are designed for changing letterings in schools, seminar rooms, hospitals, and in private homes. Both are available in 5-ft widths.
Neschen has introduced Samba Fabric, a bright white fabric, to its Pure Color media line. Samba Fabric is designed for indoor use such as retail and P-O-P displays, pole pocket banners, and indoor banner displays. The fabric lays flat and has very minimal curl, according to Neschen. The 5-oz fabric is 100% polyester and can be cut; it’s compatible with solvent, eco-solvent, latex, and UV printing.
Available in 54- and 60-in. rolls; sample rolls available in 20 in.
When it comes to promoting his company, Scot Reedy of Paradise Graphix takes a low-key approach: He prefers to let his work – typically a vehicle wrap or graphic – speak for itself as it rolls through the area. If someone likes what they see, they can ask for referrals, or check his website (www.paradisegraphix.com).
Inca Digital has launched its third Inca Digital Excellence Awards (IDEAs 2014), “celebrating the creativity and ingenuity of the work its customers produce around the world.”
IDEAs judges are directed to evaluate entries based on a combination of quality, innovation, and creativity across five different categories: Display Graphics, 3D P-O-S, Interior Decoration, Product Decoration, and Interactive Displays.
Want to get your San Francisco 49ers tie-in product in front of about 70,000 potential customers on a regular basis? What better location than a fence separating the parking lot from the stadium grounds at Candlestick Park in San Francisco, where 70,000 loyal fans will walk by it after they park their car every Sunday?
We all know that when it starts to get cold up north, flocks of birds start their journey down south to the land of sun and sand – often doing so in an inverted “V” formation. And for most of us, we tend to want to join them, leaving behind the perpetual freezing temperatures and snow.
As one of the nation’s largest digital printing companies, and producer of many digitally printed billboards, Circle Graphics (www.circlegraphicsonline.com) in Longmont, Colorado, is both a strong advocate for and a beneficiary of the power of out-of-home advertising. So, when Stephen Freitas, chief marketing officer for the Outdoor Advertising Association of America (OAAA) solicited the company’s support for its latest promotional campaign, Circle Graphics eagerly obliged.