To promote its upcoming season, the Sacramento Kings NBA basketball team wanted to showcase its new brand campaign, “Here We Rise,” in a highly visible location. The answer: the California State Teachers’ Retirement System (CalSTRS) building – a new facility that serves as a gateway to Sacramento and is visible from downtown and to drivers on Interstate 5 – plus a 65 x 175-foot building wrap.
Epson America has announced several new printers, including the Epson Stylus Pro 7890/9890 wide-format machines, the Stylus Pro 4900 desktop printer, and the Stylus Pro 7900CTP with DirectPlate computer-to-plate technology.
In order to offer customers a broader array of printing solutions, Greenville, South Carolina-based print provider emediagroup has purchased the assets of Carolina Graphic Arts (CGA) to increase its printing capabilities with more printing presses, die cutters and other cutting-edge equipment.
Less-than-two-year old emediagroup began in Myrtle Beach as a wide-format facility and recently added screen printing to its repertoire and continues to strongly dedicate itself to event media as a leading supplier for the marathon race industry.
The Specialty Graphic Imaging Association (SGIA) reports that the recent SGIA Expo in Las Vegas set a new association record for total registrants: 21,956 over its three-day run October 13-15.
The top five states represented at this year’s event were mostly west of the Mississippi, but not all: California (28 percent), Nevada (8 percent), Texas (5 percent), Illinois (4 percent), and Arizona (4 percent). And, nearly 18 percent of all attendees were internationally based.
Pantone has announced Capsure, a compact, handheld device that lets users instantly measure and match a color source – from small, patterned, multi-colored textures and textiles to walls and carpeting.
Roland DGA Corp. has launched a Spanish-language version of its consumer website designed to better serve Spanish-speaking businesses across the Americas.
When people talk about images that “pop” off the page, they’re usually talking about bright or saturated colors, special ink effects such as varnish or white, or simply bold typography within the design itself.
In 1925, there was no tornado forecasting. In fact, the very use of the word “tornado” was strongly discouraged and often prohibited in any weather reporting because of a fear that predicting tornadoes would cause panic.
City University of Seattle (cityu.edu) approached Clear Channel Outdoor Seattle with a request for an out-of-the box approach to its advertising campaign “Be City Wise.” The result was the launch of the first downtown train wrap since the city’s light rail inception. Seattle’s “Sound Transit” light rail runs from downtown Seattle to the airport, travelling alongside Interstate 5 for a portion of that commute.
When John Jennings, board chairman of the BC Cancer Foundation in British Columbia, Canada, wanted to support The Shoppers Drug Mart Weekend to End Women’s Cancers this past summer, he simply drew a straight line between his cause and his own personal car, a BMW 535Xi. The fact that he knew the owner of Ampco Grafifx, Dann Konkin, supplied the final element in creating a vivid pink car wrap that would garner attention for the cause.