Beach-goers would seem a captive audience for an advertising pitch, languishing in the sun and surf for hours at a stretch. The trouble for marketers, though, is that few seaside resorts allow billboards, or any form of advertising, past the boardwalk.
Enter Photo Sails and the vision of Aaron Kiss. For more than a decade, he’s been a pioneering advocate for transforming ships into floating billboards, cruising the coasts, their sails emblazoned with a sponsor’s message.
The Hollywood Walk of Fame immortalizes achievement in the entertainment industry. And with more than 10 million visitors annually, this high-traffic site can also serve as a prime location to promote a client’s artistic wares.
Wanting to bring music back to the forefront of the entertainment scene, Eruption Music Group (EMG), an entertainment branding company, staked its own plot on the Walk of Fame with a dramatic wallscape at the intersection of Selma and Vine streets to market recording artist Marco Bosco’s latest iTunes record.
BPIC: This spring’s earthquake and tsunami in Japan affected many companies in our marketplace with Japanese ties – have you seen these companies bounce back all the way?
BPIC: Another interesting development: Durst US is no longer selling the Lambda photo printer. Coupled with the Lightjet’s demise a couple of years ago, that leaves just ZBE, I believe, in the wide-format photo printer market.
BPIC: If we were titling a movie that recounted the acquisitions on the manufacturer and supplier side in the past 12 months, it probably wouldn’t be called The Fast and the Furious. Yes, EFI recently acquired Prism and also acquired PrintSteam in early 2011; Flexcon purchased the graphics division of Arlon; Danaher acquired EskoArtwork and Transilwrap acquired Interfilm as the year opened. Otherwise, however, it was pretty quiet on the M&A front wasn’t it?
BPIC: We’ve seen at least a couple of companies exit or all but exit the wide-format digital marketplace in 2011: Gerber stopped production of its flatbed units earlier this year. This past spring, Xerox announced it had stopped taking orders for its wide-format machines in the US and Canada. Any thoughts on these companies’ announcements, or maybe others I’ve neglected to mention here?
BPIC: What have been some of the most intriguing technologies and products introduced to the marketplace in the past 12 months?
The Big Picture has assembled five of the marketplace’s most informed analysts and consultants and asked them to help you evaluate the wide-format industry. Each day over the next two weeks, we’ll post a new, critical question from The Big Picture with invaluable answers from our panel – all designed to help you ensure that your company charts its best course for a prosperous year ahead.
Which technologies are on the upswing – and which are on the downswing? What markets and applications look to be hot next year? How much of a role will sustainability, JDF, and social media play in your company? Which profit centers should you invest in?
The new 2011-2012 Printer Sourcebook is now available from the publishers of The Big Picture.
This latest edition provides comprehensive specifications on:
* 130+ rollfed printers
* 70 flatbed & hybrid printers
* 40+ third-party RIPs for wide format
The 2011-2012 Printer Sourcebook can be accessed via the embedded link.