As one of the nation’s largest digital printing companies, and producer of many digitally printed billboards, Circle Graphics (www.circlegraphicsonline.com) in Longmont, Colorado, is both a strong advocate for and a beneficiary of the power of out-of-home advertising. So, when Stephen Freitas, chief marketing officer for the Outdoor Advertising Association of America (OAAA) solicited the company’s support for its latest promotional campaign, Circle Graphics eagerly obliged.
Add ferris wheels to the list of items that can be repurposed as ad space. Ace Sign Company of Springfield, Illinois, recently completed the second of what could become a series of ferris-wheel wraps for one of its clients.
On a recent business trip, I stayed in one of the area’s nicer hotels. The lobby was amazing, the staff was very courteous and helpful, and the check-in process was quick and efficient. Once I secured my key, I headed up to my room to unwind. Upon opening the door, I was pleased to find a nice room layout and good-sized flatscreen TV. I kicked off my shoes and went to hang up my clothes in the closet next to the bathroom.
It was at that moment that I saw something out of place: A sopping wet towel was hanging from the shower rod, dripping water onto the bathroom floor.
Mimaki USA has released its Enhanced JV400LX latex printer series. The printers improve upon the company’s previous models with a new inkset with white, upgraded heaters, and more.
It’s widely accepted that wide-format printing will continue to play a vital role in the future of out-of-home advertising. But that same technology is also being used to recapture its past.
In Hollywood, graphics play a key role in creating the authentic look that make many of today’s movies so believable. Graphic designer Martin Charles, owner of SagaBoy Productions (www.sagaboyproductions.com) and a member of the Academy of Motion Picture Arts and Sciences, is one of filmdom’s leading practitioners of this craft.
SGIA has announced the winners of its 2013 Golden Image Award competition. This year’s entries were evaluated and judged at the 2013 SGIA Expo in Orlando, October 23-25.
The Golden Image competition recognizes industry-leading excellence and covers various categories created by specialty imaging. Each submission was eligible to earn one of four awards:
Over time, small expenses (and deposits) can add up to lots of money. That was the thought behind ING Direct’s “You Get What You Save For” campaign. Driven by this idea, the company envisioned a unique out-of-home advertising approach: a car made entirely of 100-percent recycled-paper coffee cups that would be part of a station-domination project at Edmonton's LRT Churchill Station in Edmonton, Alberta. ING Direct’s creative agency, john st.
The new Adhesive Backed Wall Fabric is the latest addition to Kapco Graphic Products’ line of solvent and latex media. The Wall Fabric sticks to any non-porous flat surface, has an ultra removable adhesive that leaves no residue, is reusable, and is repositionable, the company reports. It’s compatible with latex, solvent, and mild-solvent inks; indoor and outdoor applications include windows, doors, sign boards, and more. Available in 36- and 54-in. widths.
CanvasTac and Presto Tex are the latest additions to Presto Tape’s digitally printable wallcoverings collection. Both materials are repositionable and removable wallcoverings that can be printed with eco-solvent, UV, latex, and aqueous inks. Both materials can be contour cut without any fraying, the company reports.
CanvasTac (8 oz) is a white canvas material with a microsphere adhesive on the backside, designed for lobbies and conference rooms.
Presto Tex (4 oz) is a white polyester fabric designed for wall graphics and advertisements.
Acco Brands – the Lake Zurich, Illinois-based company whose brands include GBC and other various office and consumer products – has announced that Seal has become part of its Print Finishing Solutions (PFS) business, which is primarily focused on professional-level products sold to the graphics market, including print-for-pay operations and in-plants.
Seal-branded products will be marketed primarily to resellers, while GBC wide-format products will be the direct-to-customer brand, the company reports.