In the world of consumer goods, packaging is often the last key ingredient in an ambitious marketing plan. It’s where the consumer meets the product and makes the split-second decision to buy, or move on.
No surprise, then, that prototyping is a critical step in the product-development cycle. Only by seeing and holding a sample or mockup of a design concept in hand, can companies decide if packaging adequately promotes its appeal or value while also protecting that product.
Rose Displays has introduced the Newbury Collection, a line of durable aluminum frames and frame systems. Designed to reflect the upscale ambiance and style of its namesake, Boston’s famous Newbury Street, the collection includes the Newbury Frame, VersaMount, SwivelMount, MultiSystem, and Stand variations.
The new B-Steam fixation unit from Netherlands-based Setema B.V. is a professional compact and rollable steamer designed for printshops and designers. The roll-to-roll B-Steam features: an onboard steam generator; Setema’s High Steam reflow system for color brightness; a steam temperature range of 100 to 180°C, making it suitable for the fixation of all textile dyes; and dwell times of 2 to 30 minutes. The B-Steam can accommodate media up to 87-in. wide. Production capacity ranges from 984 ft/hr (2-min fixation process) to 66 ft/hr (30-min fixation).
Newly Corporation’s Scanera TopFace Pro provides high-resolution scanning of 3D objects and can scan fabric, wood grains, materials, food, artwork, and more up to 4-in. deep. The TopFace Pro features a large-format 23 x 33-in. scanning bed, a variable light source to bring out shadows and highlights, and a proprietary video circuit that is designed to interpret scanned data and create a realistic replication. Optical resolution is 400 dpi; output resolution is 100-800 dpi.
3M and EFI have launched a new co-branded UV ink for use with the Vutek GS5000r printer from EFI; the ink is covered by the 3M MCS warranty. 3M and EFI have also announced a new co-branded UV ink for use in the Vutek GS2000 and GS3200 printers from EFI; the ink will also be backed by the 3M MCS warranty and will be commercially available in Q2.
Value Vinyls has introduced Rio 18-oz. Opaque Matte to its Rio line of media. The new media features an identical sheen and texture on both the face and back surfaces, so is capable of being used for printing on one or two sides. Its high-opacity pigments and blockout layer eliminates show through, reports the company, and ensures a clean, bright white surface to maximize print opacity. Compatible with solvent, UV, and latex inks, this latest Rio version is Intended for indoor and outdoor displays for long-term usage and for banners (pole, street, and aisle) and building wraps.
When a popular furniture retailer first came to New York print shop Color X (color-x.com) seeking large graphic room dividers for its stores, Color X’s Gary Teich first thought, “Easy enough, no problem.”
But “no problem” quickly seemed more like “impossible” when the retailer upped the ante by requesting that the graphics for the dividers be output onto sheer fabric.
Just a few short years ago, say “UV” to a wide-format print provider and he was much more likely to begin talking about the effect of UV light on his shop’s output than he was utilizing that technology to produce his prints. Although UV inks were being utilized in the commercial sector, they were just entering our market.
Maui Linen Supply, an upscale provider of services to high-end resorts and hotels, knew it was time to upgrade its hand-painted and straight-cut vinyl-wrapped box trucks to be more in tune with its current image.
After flying around in a Pulsar airplane with nothing but a primer-coat finish for more than four years, retired World War II Navy aviator Alex Kozloff decided he wanted to make his plane the “belle of the ball.”