1. Russia│ Double Grill and Bar in Yekaterinburg, Russia, decided to promote its flame-broiled steaks and charcoal-grill process by actually flame-broiling its billboard. An image of a raw steak was visible by day – but by night, two men dressed as chefs with flamethrowers in tow set ablaze eight vertical lines on the billboard. Post-fire, passersby could see the “grilled” steak along with a new stamp of approval –the restaurant’s name.
When it comes to the Daytona International Speedway, Budweiser cans, American flag T-shirts, and thundering noise typically come to mind. But there’s a whole other side to the Daytona 500 event that happens away from the 2.5-mile tri-oval superspeedway: a designated area on track grounds for all the interactive experiential marketing teams involved with the event.
The Big Picture has launched The Big Picture Premier Printer Guide – its new online platform that allows print service providers to access in-depth data and specs on wide-format printers across the marketplace, and evaluate that hardware for use in their operations.
Roland DGA has introduced its new Roland DisplayStudio digital sign system, the company’s first foray into the dynamic-signage market.
Designed specifically for print service providers, the new system is a turnkey solution featuring the necessary components for a shop to get started in dynamic signage, says Roland, including:
In early August, one of the largest outdoor art shows ever conceived – Art Everywhere US – will take over 50,000 out-of-home sites across the US. Approximately 50 masterworks of American art from various museums’ collections will be installed on static and digital billboards, subway platforms and trains, and buses and bus shelters. And people across the country have an opportunity to help determine which artwork makes the final cut.
When it comes to RIPs and workflow, you have many, many choices. And while it’s certainly helpful in considering any shop tool or supply to drill down into its specs and specific features, it’s also critical to look at how that tool’s use might be changing.
Nimlok, the custom and custom-modular division of Orbus Exhibit & Display Group, has launched its website’s redesign. Features include a new look and feel, a more user-friendly interface, and a variety of enhanced resources including new custom and portable exhibit portfolios, says Nimlok.
Xaar has launched its Xaar 1002 GS6 printhead for UV applications. The printhead has been developed for labels, laminates, packaging, and more, and features 1000 Optimized Geometry nozzles for high-resolution text and images with smooth tones, according to Xaar.
Piedmont Plastics has introduced its Piedmont Sign Grade (PSG) product line, aimed at the signage and graphics marketplace. The new line includes AluPoly aluminum composite material, Print Tuff printable polypropylene and SupraFlex banner material (in three types: Horizon front lit, Breeze mesh, and Eclipse two-sided blockout).
Paradigm Display Solutions has launched a new eCommerce Facebook store where print providers can browse products, purchase, manage orders, and redeem gift certificates, plus share favorite products with peers. Product categories have been organized and streamlined to simplify the search process.
PARADIGM DISPLAY SOLUTIONS