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Wrapping a Wrangler

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Symbolic graphics support Rebuilding Amerca's Warriors foundation.

Desert Wraps in Palm Desert, California, wraps 20 to 30 unusual vehicles a month, from 40-foot cow-print helicopters to an amusement park promo VW Beetle Convertible. Yet higher-ups consider this a marketing company with a focus on vehicle wrapping, not a wrap shop. Owner Soterios Anagnostou calls this wrap for Rebuilding America’s Warriors (RAW) a typical job, but it’s the execution that makes it better than the norm.

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Vehicle Wrappers Deliver Wood Panel Effect

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Austin Extreme Graphics is challenged to create an authentic design.

Online presence matters – especially to Austin Extreme Graphics. A client had just launched the Five Bucks Shuttle transportation company (think party bus plus more), and needed a wrap job. After clicking through Austin Extreme’s website and Yelp reviews, he called the team.

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The Cloud: Color Management and Workflow

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Is moving to a cloud-based system the right step for your shop?

The cloud has been a recent buzzword in the wide-format industry, especially during SGIA Expo 2015, with the introduction of GMG’s CoZone, SAi’s Cloud mobile app, and more. Many shops have moved to cloud-based mobile apps to manage or oversee a print job from a separate location, but these apps aren’t driving the in-house printers themselves. Could a cloud-based color management/workflow system be the next step?

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Q&A: Bringing Digital In-House

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It's time to make the switch: What knowledge and materials do you need to get started?

Digital printing and industry experts tackle your top questions, challenges, concerns, and frustrations as 2015 comes to a close.

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House Passes Tax Provision Package, Expands Section 179 Deduction

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Legislation would increase Section 179 to $500,000 and make the allowance permanent.

The US House of Representatives has passed “The Protecting Americans from Tax Hikes Act of 2015,” a $622-billion package of tax extenders that includes legislation making Section 179 Expensing and the R&D Research Tax Credit permanent. This will enable small businesses to deduct expenses of up to $500,000 of investments in heavy machinery or office equipment instead of having to depreciate the cost over a number of years, creating an incentive to purchase new equipment.

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Rocket II Scanner Controller from Paradigm

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Featuring a 64-bit processor.

Paradigm Imaging Group has introduced the Rocket II Scanner Controller, a system for managing the large-format copying and scanning of graphics, photography, fine art, P-O-P applications, and more. The scanner controller features a 64-bit dual-core RIP processor for faster operation, according to the company. The standard memory offered is 4 GB (upgradeable to 16 GB). The controller is equipped with a 21.5-in. screen with the option to upgrade to a touchscreen.

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Q&A: Cutting Off Bad Customers

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Occasionally businesses must protect themselves from dishonest clients.

Digital printing and industry experts tackle your top questions, challenges, concerns, and frustrations as 2015 comes to a close.

Q: After 24 years in business, I have learned most of the answers to my questions by trial and error. Yet, in a world of no integrity, I have had clients ask so many questions only to be competing with me in months to follow. So, what’s the best way to deal with an unscrupulous client? It’s a shame we can’t be appreciative of the fact that there is tons of business out there, but very few service-oriented and honest operators.

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Q&A: Finishing Rigid Materials

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Be sure these unique pieces will stand up to wear and tear.

Digital printing and industry experts tackle your top questions, challenges, concerns, and frustrations as 2015 comes to a close.

Q: We are being asked a lot for printing on various rigid materials (wood, metal, etc.) as an interior (either vertical or horizontal application). What would be the best way to finish it to withstand traffic/touch?

-Robert Lee, VP, Unicorn Graphics, Garden City, New Jersey

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The Best of 2015's Outdoor Advertising

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This year's OBIE award winners push beyond business to create authentic OOH brand interactions.

“Even if we have messages for the head, we should always seek to gain entry through the heart,” says Christoph Becker in a 2013 Adweek article. The advertising guru and CEO of gyro, an international ad agency, urges marketing professionals to craft advertisements that awaken consumers’ emotions first, before appealing to their wallets.

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Graphics of the Americas Hosts Vehicle Wrapping Competition

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Wrap Cup Americas heads to Miami in February.

The 2016 Graphics of the Americas expo will feature its second vehicle wrapping contest, Wrap Cup Americas, on the show floor. The competition will be held in booth 2325 of the expo, to be held February 18-20 at the Miami Beach Convention Center in Miami Beach, Florida.

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