If restaurateurs can bring their food to the streets and set up shop in a truck, why can’t boutique owners? Well they can, and that’s exactly what Smak Parlour has done.
After learning about the mobile shop trend in LA, the owners of the funky women's wear boutique in Old City, Philadelphia, decided to take their brand on the road and create a store on wheels – an 18-foot-long converted box truck complete with French doors and a dressing room inside.
When the owner of the Nashville-area Turf Managers lawn-care company brought his new van to the Signs By Tomorrow (www.signsbytomorrow.com/brentwood) franchise in Brentwood, Tennessee, he wasn’t a new customer. SBT owner Mark McCullough had already worked on all of the company’s pickup trucks.
As the saying goes, “I’ve got friends in low places and I’ve got friends in high places.” But not too many folks have friends who will wrap their cars in their favorite energy drink in exchange for a branding opportunity.
Luckily for a certain Monster Energy Drink fan, Sean Tomlin, the owner of Designer Wraps (www.designerwraps.com), is that friend.
Cold temperatures and whipping winds rarely stop two things: dry, chapped lips and holiday shoppers. Both seriously come out to play during the winter season. So what better time of year to promote luscious lip balm – and to do so on a vehicle that will take shoppers out of the cold and transport them to and from stores?
The latest trend for beer producers: Rather than change the flavor or the ingredients, they’re changing the brand design or logo, or even the way the beer flows from the bottle to the consumer’s mouth.
The old maxim, “If you’re not moving forward, you’re moving backward,” certainly applies to education and training. It’s all too easy to fall behind when striving to maintain your knowledge base.
As the tools you utilize daily in your output, workflow, and finishing departments move and shift, your company’s employees need to be able to keep up with this “technology drift.” If not, as the years progress, your shop is likely to see rapid downgrades in proficiency, efficiency, and, eventually, profitability.
We live in an ever-changing marketplace. As we saw in the early 1990s with the innovation of digital printing, the signage and graphics industries are forever evolving. With competition steadfast, what’s the next step in the evolution of graphics?
The obvious answer to me is electronic digital signage, aka “dynamic signage.”
At the BB&T Atlanta Open pro tennis tournament this July, GCI Graphics (www.gcigraphics.com) served up the wide-format equivalent of an ace. In its third year supporting the event, the shop produced all of the on-court graphics for the tourney plus graphics for sponsor-related sites and activities. For this year’s event, the BB&T introduced a new stadium for its center-court action, as well as a new event co-sponsor (Lexus).
Dreamscape has introduced Black Flash, a reflective black wallcovering, to its printable wallcovering media line of Silver Flash and Gold Flash metallic wallcoverings. Black Flash is a Type II commercial digital wallcovering with a Class “A” fire rating, according to Dreamscape and is designed for short run and high-volume digital production applications. The glossy deep black surface is intended for wall graphics, wide-format murals, and interior décor for retail, hospitality, corporate, tradeshow, and museum displays, and even nightclubs, bars, restaurants, and hotels.
Roland has added a 10-mil polyester film with a white backer, RolyPoly Banner Film. The film is created for roll-up banners, signs, tradeshow graphics, and P-O-P displays, both indoor and outdoor, and are curl and tear resistant. Profiled for use with Roland VersaWorks RIP software, RolyPoly comes in 20-, 30-, 36-, and 54- in. widths.