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A Campaign with Two Faces

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A message hides within the words of the award-winning 'Nice Guy.'

The 2015 OBIE awards, hosted by the Outdoor Advertising Association of America, celebrated simple advertising strategies that stirred up genuine feelings in its audience. "These winning campaigns need no explanation," as the awards website put it.

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Nazdar Adds Océ- and Fujifilm-Compatible Inks

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UV inks can be switched one color at a time.

Nazdar has released two sets of printer-specific UV inks: the 702 series for the Océ Arizona printers using IJC256 inks, and the 703 series for Fujifilm Acuity machines running KI Series inks. The products are designed to eliminate the need to flush the lines or adjust color profiles. In addition, users can switch from OEM to Nazdar inks one color at a time.

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Massivit 3D Inks Distribution Deal with PriscoDigital

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Large-format 3D technology made available in the US and Canada.

Massivit 3D has reached an agreement with Newark, New Jersey-based PriscoDigital to distribute its Massivit 1800 3D printer and accompanying Dimengel gel application system to the US and Canada. The machine can reportedly print objects nearly 6 x 5 x 4 feet in size.

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Cyrious Software Launches CalendarApp

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Personal and shared features for Control management software.

Cyrious Software has added the CalendarApp feature to its Control business management system, version 5.7. Accessible via mobile and desktop browsers, the application allows users to add meetings and tasks to personal and shared calendars; integration with the Control software also enables access to order, estimate, and customer information. The application also displays phone numbers and email addresses as links that can be accessed with one click.

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Wrapped Down to the Bones

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A tour bus is stripped to start from scratch.

Wrap Artist owner Jamie Mullican was taken aback when this tour bus arrived sanded down to bare metal, but the surface passed an adhesion test. Printed on 3M Controltac IJ180-CV3 vinyl with 8518 laminate on an HP Latex 260 printer, the design blends multiple logos, navigating countless rivets and moldings. Mullican was recently named a winner in 3M's Wrap2Wrap car wrapping competition at the 2015 SEMA Show.

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Novus Launches Three-Model Ultra Line

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UV LED flatbeds designed to eliminate need for manual masking.

Novus Imaging has introduced Ultra, an industrial-grade line of UV LED flatbed printers featuring a steel frame and auto-masking technology, designed to eliminate the need for manual taping during print production. Offering a print area of 5 x 10 ft, the series' intended applications include packaging, signage, posters, tradeshow graphics, P-O-P displays, décor, and more.

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Dscoop Travels to San Antonio

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Keynoters represent Apple, ‘Shark Tank.’

Registration has opened for HP Graphics Solutions’ 11th annual user conference, Dscoop, which is scheduled to take place April 14-16, 2016, in San Antonio. The event will feature keynote speakers Steve Wozniak, Apple co-founder, and Kevin O’Leary of ABC’s “Shark Tank.” Conference holders expect more than 2000 attendees; 120 exhibitors; and more than 100 educational sessions, with a special track focused on collaboration among members.

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From the Editor: The Battle of Diversification

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The pressure is on print providers to be capable of just about anything.

Eating lunch at a conference recently, I sat at a table with a pre-assigned topic: signage and graphics. Good fit, right? As we made our way through the meal, fellow attendees and I swapped signage stories, then productivity tips. Ironically, that conversation stuck with me in ways that nothing else from the show has.

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Roland Adds Eco-Solvent Printer

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The 64-in. SolJet EJ-640 is designed for high productivity.

Roland has released the SolJet EJ-640, a 64-in. eco-solvent printer designed for high-volume print providers. The 1440-dpi EJ-640 employs dual staggered printheads, with the option of dual-CMYK or 7-color ink configurations; in 4-color mode, up to 2 L can be loaded for each color.

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PRIMIR Studies Wide-Format Printing Trends

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Plus, new opportunities include interactive media and micro-marketing.

NPES' research unit, PRIMIR, has released a study entitled "Wide Format Inkjet Trends and Opportunities." Read more on our sister site for the industry outlook through 2018.

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