User login

Red Bull OOH Takes Over Parking Lot

(September 2015) posted on Thu Dec 10, 2015

This OBIE award winner is a bit more than a billboard.

click an image below to view slideshow

By Kiersten Feuchter

The 2015 OBIE awards, hosted by the Outdoor Advertising Association of America, celebrated simple advertising strategies that stirred up genuine feelings in its audience. "These winning campaigns need no explanation," as the awards website put it.

The Red Bull Air Race World Championship's "Vertical Loop" ad, agented by Kastner & Partners, was a mega-billboard that took over the side of a building and its parking lot, mimicking a runway after a plane has taken off. The ad won a gold award in the category of Individual Execution – Billboard.

Check out other "Brands to Believe in" from 2015:

Amazing Facts

Be the Evolution

Childhood Photos

Drive Competition

The Last Ship

Every Soldier Is a Story

Larger than Life

Nice Guy

Giant Carrot

Eddie. Set. Go.

More Fun on Your Phone

Terms: