Plus, more wide-format stories from around the globe.
1. Los Angeles │ Iconography Studios (www.iconographystudios.net) is no stranger to working with ESPN. In the past, the print shop has produced signs for multiple events and even wrapped golf carts for the annual ESPYs awards show. Their latest project for ESPN: wrapping trash/recycling bins with Los Angeles sports-themed graphics.
2. Chicago │ The Association for Manufacturing Technology, working with Local Motors, Cincinnati Incorporated, and the Oak Ridge National Laboratory, is planning a live presentation at the group’s International Manufacturing Technology Show in September. A life-size, working vehicle – a Strati – will be printed in 3D using a Direct Digital Manufacturing process that can build large-scale objects.
3. Munich │ The location of FESPA Digital 2014 embraced digital wide-format printing with building wraps, window displays, dynamic signage, and more. For example, to get visitors in the mood for some sweet treats, German Chocolate brand Ritter Sport showcased its out-of-home advertising via wide-format hanging banners. For an added pop, the company used multi-arm mounts with a rotation mechanism to offer viewers multiple angles of the vertical banners.
4. Africa │ Photographer Brian Hampton’s new custom wildlife photography book, Africa II, documents his travels to Botswana, Zambia, and Namibi, and supports the work of Audubon’s Corkscrew Swamp Sanctuary in the Everglades, Ronald McDonald House, Carpenter’s Place, and the Salvation Army. The 100 or so images within the book were printed via a 44-inch Epson Stylus Pro 9900 inkjet printer onto Kodak Professional Inkjet Photo Paper with a lustre finish, donated by Kodak brand licensee Brand Management Group (BMG).
5. Wales │ International beer brand Heineken partnered with out-of-home media company Exterion Media (www.exterionmedia.com/uk) for a station domination at Cardiff Central railway station to coincide with the Heineken Cup final at Millennium Stadium in May. The campaign was seen by more than 22,000 rugby fans going through Cardiff the day of the final match.