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Graph Expo 2008

(August 2008) posted on Mon Aug 11, 2008

Technology exhibits, educational sessions, and more in Chicago.

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By Peggy Middendorf

Lean & Green: A Straight-Talk Tactical Plan: Explore the basics of lean manufacturing and sustainable, green printing to help turn business and environmental challenges into opportunities for improved processes, less waste, better customer service, and enhanced profitability. Gary Jones and Ken Rizzo, PIA/GATF.

Branding Strategies: Nine Dos and 1 Don’t for the Digital Age: The digital age has not only changed the way we do business, but how we market ourselves. Learn how to maximize new marketing techniques such as an effective website to attract customers that are suited for your company. Rhona Bronson, senior vice president of marketing, NAPL.

Note: Most of these are paid sessions. On-site registration: $150 per session; $350 for three sessions; $999 for an all-session pass.

Beyond the Wide Format Pavilion, the 2008 edition of Graph Expo will offer additional niche areas of special interest, including:

* Future Print: RFID and printed electronics technologies will be the topics of this new booth (4087). The Future Print booth will feature live demonstrations, free training programs, short educational presentations, and opportunities to meet and talk with industry experts. Visitors to the booth will also be able to register to win one of more than 1000 prizes, including the grand prize of a Nintendo Wii Friends Bundle. RFID as well as printed-electronics technologies show the potential to have a major impact on the printing industry. While RFID tags, generally used to track and trace goods in distribution channels, currently comprise of a metal antenna and silicon chip, the technology is now in place to print these tags directly on various items.

* XPS Land Showcase: Will highlight the capabilities of the Microsoft XML Paper (XPS) document format. The showcase is designed to educate the graphic communications industry about what XPS is, inform visitors where they can purchase the technology to implement XPS, and demonstrate how these tools fit into their workflow.

* The Mailing & Fulfillment Center: Showcasing the latest equipment and software in the mail-processing and fulfillment side of the business.

* Print Buyers Forum: Titled "Beyond Survival: How to Thrive in Today’s Business of Print Buying," this is a 2-day event designed specifically for experienced print buyers interested in the latest technology and new media-and how these will impact their company. With morning sessions and time in the afternoon to visit the floor, this forum will focus on new technologies, applications, and trends in print manufacturing. Specific session titles will include: "Technology for the Serious Print Buyer," "Print Buyer Brainstorming," "The State of Graphic Design and Production," "Maximizing the New Media Potential," "Print Buyers Speak Out," and more. Price: $299.