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Graph Expo 2008

(August 2008) posted on Mon Aug 11, 2008

Technology exhibits, educational sessions, and more in Chicago.

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By Peggy Middendorf

"And our attendees, having been introduced to the technology through the Wide Format Theater, were looking for more in-depth information than we could provide in 45 minute on-the-show-floor sessions," she continues. So resources previously earmarked for the Innovation Gallery and the Wide Format Theater have been redirected to new opportunities for show goers such as the Future Print area (more on this later).

Expo education
Beyond the show floor, Graph Expo offers more than 70 educational sessions for participants. Sessions of interest to print shops focused on wide-format include:

Color Management Tips ‘n Tricks for Digital Printing: Find out if color management is one-size-fits-all, if "standard" ICC profiles for SWOP can be used on digital presses, and how to manage color so it will print on both types of devices. Julie Shaffer, director, Center for Imaging Excellence, PIA/GATF.

A Hard Look at Soft Proofing: Discover benefits and limitations of soft-proofing systems, focusing on how you can: calibrate your monitor, annotate proofs, collaborate with customers, create proofs on your server, enable client sign off, track proofs, and verify the status of the person viewing it. Abhay Sharma, School of Graphic Communications Management, Ryerson University.

Color Measurement Mastery: How to Avoid the Pitfalls: Learn the differences between densitometry and spectrophotometry, common measurement errors that get printers into trouble, and practical procedures that should be routinely followed. Eric Neumann and Greg Radencic, PIA/GATF.

New Dimension in Flatbed Solvent and UV Inkjet Printing: Learn about the solvent and UV-curable machines on the market and how to choose the right printer for your facility, as well as trends in solvent and UV-curable printers. Nicholas Helmuth, FLAAR.

Selling Digital Print at the Corporate Level: Insights into the motivations and decision-making process used by executives as well as tactical and strategic recommendations on selling to this audience, suggested issues to lead with, and hot buttons to avoid. Brad Lena, senior technical consultant, PIA/GATF.

Time-Busting Techniques for Streamlining Digital Photography Workflow: Improve your photographic techniques and workflow, discover tools and techniques to help you work better and faster, and how to setup and maintain your digital camera to avoid avoidable fix-ups in Photoshop. Douglas Ford Rea, professor at RIT.