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Back to the Basics: Training and Education

(September 2008) posted on Thu Sep 11, 2008

Timing may be perfect to return to the classroom.

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By Gregory Sharpless

Off the tradeshow floor
You’re already going to a tradeshow, so why not add an educational component to your itinerary? Yes, this can provide "one-stop shopping," but it also can set up a "what’s more important" scenario in which a print provider must choose between visiting the shop floor or focusing on education-particularly if the education events are held during expo hours. In this case, look for events that provide training before or after show-floor hours, or simply ensure that you book enough days at the event. Plus, keep in mind that some associations hosting tradeshows-notably ISA and SGIA-also offer webinars through their websites as well as workshops and seminars at various locales.

Graph Expo: Graph Expo ( will offer 70 educational seminars in Chicago’s McCormick Place South, October 26-29. Key major seminar topics include Digital, Sustainability, Color Management, Production, and Sales. For more information, see page 6.

ISA Discovery Seminar Series: The annual ISA Sign Expo ( offers its Discovery Seminar Series, which provides a panoply of interactive forums, hands-on workshops, and seminars that hit on digital imaging, industry applications, legislative regulations, and management as well as sales and marketing. The 2009 Sign Expo will take place April 15-18 at the Mandalay Bay Convention Center in Las Vegas.

ISA also offers a variety of webinars via the association’s home site (, including: "Color Management," "Legal Rights of Sign Users," and others. Its On the Road Series of seminars addresses various topics in locales across the country, including: "Strategies of Estimating," "Hiring the Right Person," "Hands-on Electrical Troubleshooting" and more.

PhotoPlus Expo: Geared toward image capture, PhotoPlus Expo ( offers attendees more than 100 seminars and hands-on workshops. The event is held October 23-25 at Jacob Javits Center in New York City.

PMA 09: The 2009 edition of the PMA ( event, held March 3-5 at the Las Vegas Convention Center, will feature more than 200 educational sessions designed specifically for digital imagers, professional labs, photographers, framers, and scrapbook retailers. The association also offers the 6Sight Conference (, held November 18-20 in Monterey, California, with seminars such as "The Future of Cameras," "The Future of Lenses," "Geo Imaging," "Camera Phones," and others.