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An Industry Convergence: SGIA Expo 2011

(September 2011) posted on Tue Sep 20, 2011

New Orleans plays host to the industry’s latest innovative ideas, education, and market developments.

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By Britney Grimmelsman

Returning zones include: The Digital Apparel Production Zone, which will offer a firsthand look at digital garment decoration technologies and tricks and new trends to prevent errors and improve accuracy; the PDAA Graphics Application Zone, which will feature live demonstrations of vinyl installations to a variety of objects and surfaces; the Digital Signage Zone, which will offers tips on diversifying your business with this latest trend; and the Screen Printed Apparel Training Zone, where attendees can check out demonstrations of the latest garment special-effect techniques.

Networking opps
Adding to the show experience are the opportunities for attendees to engage with industry peers. SGIA’s Networking Happy Hour offers individual receptions for specific industry segments on Wednesday, October 19, from 5:00 to 6:00 p.m. The free receptions are invitation-only; industry segments include: PDAA, Latin American, Garment Decoration, Canadian, and Printed Electronics and Industrial Imaging communities. The Thursday Night Awards Party honors the best-of-the-best in the industry, while allowing attendees to connect with colleagues, new business contacts, and new prospective customers over dinner and cocktails.

SGIA will be joined by other organizations representing different industry segments, allowing attendees to network with companies from a wide-array of specialties. The following groups plan to hold events during the expo in New Orleans to explore new business opportunities: FastSigns, Signarama, the Professional Decal Application Alliance (PDAA), Profit and Education in Reprographics (PEiR), ReproMax, United Application Standards Group (UASG), the Ad Specialty Institute (ASI), and the Western Reprographics Association (WRA).

“Much of SGIA’s recent growth has been from companies new to specialty imaging. The relative ease of implementing digital imaging technology is bringing new companies into the community,” says Michael Robertson, SGIA's president and CEO. “Many of these new community participants are lithographers adding wide-format capability, reprographers and sign makers expanding their markets, as well as companies from the manufacturing sector adding or changing industrial imaging applications in their manufacturing process.”

Awarding excellence
During the expo, SGIA offers several prestigious awards to the top work and products in the industry. Its Golden Image Awards Competition recognizes innovative output in the digital and screenprinting marketplace.