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After the Wrap Hits the Road

(April 2014) posted on Wed Apr 09, 2014

Corrective actions for your shop post vehicle wrap.

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By Jared Smith

You might think that once a happy wrap customer pays you in full and heads out of your shop, that your work is officially done. While I agree that you have usually fulfilled your duties at that point, every once in a while you might get an urgent follow-up call from a distressed customer, telling you, “Something is just not right with the wrap.”

Let's go over just a few of the reasons a client might need to call you for a repair, for some answers, or for some advice – after they have driven away from your shop and hit the road with a new wrap. And I’ll strive to provide some solutions to each.

Lifting vinyl or laminate
One issue that clients can have is vinyl lifting away from the vehicle. This typically occurs in areas where there are complex curves or deep channels. If the problem is caught early enough – in the first week or two – these areas can often be repaired.

I recommend setting up a time as soon as possible to have one of your senior installers take a look at the issue. In some situations, it’s possible to use a primer, some strips of clear laminate, some heat, some scrap material, and some skill to repair these areas to the customer’s satisfaction. If, however: the vinyl got dirty on the adhesive side; if the vinyl has lifted in the middle of a panel; or if the vinyl has dried out (because the issue wasn’t addressed early on), it may not be possible to repair and you may need to re-print and re-install the wrap.

Corrective action: Make sure your installers are properly trained in install techniques that roll vinyl down into deep channels, as opposed to bringing over the gap and trying to stretch vinyl down into the channels. It’s just as vital to be properly trained on and carry a good primer for use in these areas. Two examples of these types of areas requiring primer and advanced install techniques include: the deep channels on the sides of the Mercedes-Benz Sprinters, as well as above both tail lights on the rear of Ford Transit Connects.