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A Stunning Kate Hudson Elevator Wrap

(October 2016) posted on Thu Dec 22, 2016

Ann Taylor ad captures mallgoers' attention.

click an image below to view slideshow

By Kiersten Feuchter

Nowadays, retailers are having trouble catching shoppers’ attention, but a 3575-square-foot elevator wrap – featuring Kate Hudson, nonetheless – is almost impossible to miss. The graphic, which promotes Ann Taylor’s concession in a New York City Bloomingdale’s, was printed on a Durst 500 by Fusion Imaging (Kaysville, Utah) and installed overnight. The two-way media – Contra Vision Performance White on Black material with 30-percent transparency – allowed those standing inside the elevator to see out while maintaining a vivid visual for shoppers within the mall.

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