Ann Taylor ad captures mallgoers' attention.
Nowadays, retailers are having trouble catching shoppers’ attention, but a 3575-square-foot elevator wrap – featuring Kate Hudson, nonetheless – is almost impossible to miss. The graphic, which promotes Ann Taylor’s concession in a New York City Bloomingdale’s, was printed on a Durst 500 by Fusion Imaging (Kaysville, Utah) and installed overnight. The two-way media – Contra Vision Performance White on Black material with 30-percent transparency – allowed those standing inside the elevator to see out while maintaining a vivid visual for shoppers within the mall.
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