Xpedx to Exclusively Distribute Adder Products
Agreement includes retail displays and print media.
Adder America has announced an agreement with xpedx, a Veritiv company, to exclusively distribute Adder’s line of retail displays and supplementary print media – AdderMedia – in the US.
“AdderMedia products are an excellent addition to our wide format portfolio,” says Chris Olson, director of category management, Veritiv, in a press release. “This agreement reflects Veritiv’s commitment to providing our customers with the most comprehensive offering of wide format media and equipment available.”
Adder has developed displays for retail communication in Europe for almost 20 years, and created the InStore floor display system specifically for large retail chains. Adder’s displays are designed for store marketing, brand communication, and campaign work. Combined with the company’s printable synthetic paper, the graphics can be changed easily and handle tough retail environments and crowded public areas, according to Adder.