Ribbon Wrap

Audi's Q5 enters on a red carpet...of sorts.

Big Picture

To announce the debut of Audi's Q5 compact SUV in the Japanese market, Ogilvy Japan and the Media Concierge agency partnered with TSB Company to produce this building wrap around Tokyo's Matsuay Ginza department store. TSB output the wrap -- featuring large-scale images of the vehicle on handheld red ribbons -- using Roland SolJet Pro III XJ-640 and Mimaki JV3 printers, onto 3M Scotchcal IJ40-10R film with a 3M IJ 4119 matte laminate.

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