Portfolio On a Roll Helps NY Artist Get Noticed

Sends images on rolls of Lumijet media printed on Epson Stylus Pro 7600

Big Picture

New York artist Bill Helms is always looking for fresh ways to catch the attention of an art director. Traditional portfolios and resumes frequently get overlooked. But now he guarantees his images will get a look-see because he sends them in the form of a roll-up portfolio he calls FADS (fine-art digitals).

So far, few art directors have been able to resist unrolling the portfolios. Helms prints out images on 11-in. wide rolls of Lumijet Genuine Pearl media on his Epson Stylus Pro 7600 wide-format inkjet printer. He then slips the roll into a 12-in. tube, and the presentation is on its way.

Helms makes each roll-up as long or as short as needed to create the desired impression, and customizes the presentation for each prospective client.

Lumijet Ultra Gloss and Genuine Pearl media from Luminos Photo Corp. are now available in six roll widths: 4, 8.5, 11, 13, 24 and 36 in. (Luminos Photo Corp.: 914-965-4800; www.luminos.com; Bill Helm: www.fads.ws)

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