Merisel to Purchase Crush Creative
Increasing its West Coast presence and capabilities.
The acquisition of Crush will enhance Merisel's operations by increasing its West Coast presence and capabilities, Merisel reports. In addition, the company believes it will benefit by diversifying its current client industries, be better able to serve its existing clients, and achieve certain cost savings and cross-selling synergies.
Based in New York, Merisel comprises three wholly owned companies--Color Edge Art, Color Edge Visual, and Comp24"?which the company acquired in early 2005. (Merisel: www.merisel.com, Crush Creative: www.crushcreative.com)