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Fujifilm Dimatix Introduces New Corporate Brand Identity, Logo

Big Picture

Fujifilm Dimatix, Inc. has introduced its new corporate brand identity and logo, "carefully chosen to reflect ideas, themes, and colors to depict various aspects of the company and its business."

"Fujifilm Dimatix is accelerating the use of inkjetting across a broad range of markets and applications," says John Batterton, CEO of Fujifilm Dimatix. "We are continuing our more than 20-year tradition of providing...reliable and robust inkjet printing solutions. Now we have Fujifilm's endorsement and solid foundation to help take our technology and products to the next level. We will continue to address the printing and imaging markets through our Spectra printhead products, and the electronics, electronic displays, RFID, bioscience, and other markets through our Dimatix materials deposition micropump products."

Spectra Inc. changed its corporate name to Dimatix, Inc. in May 2005, reflecting the expansion of Spectra's business into inkjet solutions for high-performance and emerging applications. The Fujifilm brand was incorporated into the Dimatix brand and logo following the acquisition of Dimatix, Inc. by Fujifilm Corporation in 2006. Spectra remains the brand name of inkjet printheads and components for industrial printing applications.


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