Commercial Printers Upbeat About 2005, says TrendWatch
Nearly one-third of respondents expect business to be "excellent"?
Some highlights from the report:
-- Quick printers have become one of the healthiest of the printing markets, and it has happened largely by embracing "value-added services," as well as new technologies such as digital printing, color copying, and non-print services such as cross-media services.
-- "Understanding where our business should go in the future" is the number-two challenge for creative firms.
-- Twenty percent of all print and prepress firms consider "building a networked, digital infrastructure" as a business challenge, and this challenge is on an upswing.
-- About 13% of all print and prepress firms have worked on targeted print jobs that incorporate "variable image, variable text" information.
-- Printers say they work on "variable data printing" jobs much less often than do design and production firms.
Price for the "Printing Forecast 2005" report: $995. (TrendWatch: www.trendwatchgraphicarts.com)